--- title: "Brand Identity for HR Platforms and Experience – Octily" source: https://octily.com/customization/brand-identity/ description: "Bring your brand identity into your HR platform and internal communication. Create consistent, easy-to-use experiences that improve clarity and engagement." --- # Brand Identity Across Every Employee Experience Brand your Cornerstone platform and HR pages so they feel like your company. The way it looks. The way it sounds. The way it feels. That should carry through every interaction, helping employees engage more naturally and move through tasks with less friction. Across layouts, content, colors, and structure, everything feels consistent and easy to recognize across Cornerstone Galaxy and similar HR platforms. [Get in Touch](https://octily.com/get-in-touch/?topic=brand-identity) Add to Wishlist ![Anna – Chief Design Officer (CDO)](https://ebnnmeydktscnefergjm.supabase.co/storage/v1/object/public/insights-images/anna-neiswestnich.jpeg)Listen to the summary0:00 / 1:35 Listen to a summary? ![Anna Neiswestnich – Chief Design Officer (CDO)](https://ebnnmeydktscnefergjm.supabase.co/storage/v1/object/public/insights-images/anna-neiswestnich.jpeg) 0:00 / 1:35 “We love working closely with you to create designs that bring your brand to life across your entire platform.” Something feels off, even if everything works. ## When your platform doesn't fully reflect your brand Most HR platforms work, but they don't feel like your company. Pages look different, content styles vary, and the overall journey feels less consistent than it could be. Employees don't recognize your brand in the experience. When layouts, content, and structure match your style guide, everything feels familiar. It's not about adding more. It's about making everything work together. ???![Octi character illustration showing confusion when a platform does not reflect the brand](https://octily.com/assets/octi-anna-question-EJBCUkUL.webp) ### The impact of a platform that reflects your brand #### Faster onboarding. New hires connect from day one #### Higher daily engagement. Intuitive tasks employees recognize #### More training completed. Learning feels familiar, not forced #### Stronger culture. Your values show up across the platform #### Better productivity. Streamlined processes employees trust OlyBet case study ## From Information Hub to Engagement Platform OlyBet transformed their Cornerstone platform into a branded experience that people actually use. ![OlyBet Group case study](https://octily.com/assets/brand-olybet-case-study-bg-Dg411FAi.webp) [Download the PDF](https://octily.com/downloads/Octily_CaseStudy_OlyBet.pdf) [Read the full case study](https://octily.com/insights/from-information-hub-to-engagement-platform-olybets-digital-evolution-with-octily/) 45% Increase in sign-ins over just a few months ![Kairit Rebane](https://octily.com/assets/brand-olybet-kairit-B_a8zpr_.png) Kairit Rebane Group Partner Performance and Development OlyBet Group Voice, visuals, and experience working together ## Layers of the brand experience Brand customization in Cornerstone shows up in more than one way. In how things are structured. In how they look. In how people move through the experience. Across platforms like Cornerstone Galaxy, CSX, Saba Cloud, or EdCast, these layers come together across pages, content, and interactions. When everything works together, the experience feels clear, familiar, and easy to use. ![Octi character pointing toward different layers of brand experience including design and content](https://octily.com/assets/octi-anna-answer-BMEopFxi.webp) The Foundation of the Brand Experience ## Branded platform pages and interfaces A consistent brand experience starts with the platforms your team uses every day. Pages like learner homes, onboarding flows, and custom pages are where your brand becomes visible. Not just functional, but familiar. Across platforms like Cornerstone Galaxy, CSX, Saba Cloud, EdCast, or custom setups, the experience becomes clear, connected, and easy to move through. These pages can be managed and updated over time using the [Octily Content Editor](https://octily.com/products/octily-content-editor/). ![Branded platform pages showing consistent layouts, navigation, and visual identity](https://octily.com/assets/brand-olybet-branded-platform-BzKzEvJ4.webp) ### Everything Points in the Right Direction Clear structure and thoughtful layout make it easier to get things done. Familiar patterns and intuitive flow help employees move through the platform without hesitation. No detours. Everything is where it should be. Including your brand. ### Looks Familiar The interface feels like a natural extension of your brand. Layouts, widgets, and workflows reflect your colors, typography, and design elements, making the experience feel more connected and intentional. The details may be subtle, but the impact is immediate. The Personality of the Brand Experience ## Character design and illustration style Brand identity comes to life through the details. Illustration styles, character design, and custom icon systems make your internal experience more engaging, expressive, and aligned. These visual layers support a consistent tone across platforms, tools, communications, and everyday interactions. This is often part of larger [creative work](https://octily.com/creative/), from illustrations to full visual systems. ![Animated character design used for internal communication and brand personality](https://octily.com/assets/brand-character-raffi-interactive-CgVuiQUz.webp) ### Add a Little Character Custom-designed characters give your brand a presence people remember. They add personality to learning content, internal campaigns, and everyday moments. Over time, they become familiar faces your team connects with. Sometimes with a smile. Sometimes with a cape. ### Drawing Things Together Branded visuals bring clarity to content and structure to interfaces. Illustration styles and icon libraries stay consistent across platforms and touchpoints. Built for clarity. Remembered for style. The Pulse of the Brand Experience ## Video and motion content Motion cuts through noise, adds emotion, and sets the tone before a single word is read. Video captures attention fast, making it ideal for a CEO welcome message, an internal campaign launch, or sharing key updates. Let your brand speak with pace, presence, and personality. ![Platform page with embedded video content and motion elements for communication](https://octily.com/assets/brand-video-motion-platform-RyHptxpY.webp) ### Cut to the Message Video helps people connect faster. It adds personality to communications, rhythm to training, and focus to ideas that need to land. From the first frame to the final cut, every decision shapes the impact of the message. A well-timed video can replace a full paragraph and do it better. The screen fades. The message doesn't. ### Like to Move It, Move It Micro animations are the small movements that guide the eye. A pulsing button. A smooth page build. A subtle icon shift that points you in the right direction. These moments draw focus where it matters, then get out of the way. They help people focus, take action, and move through the experience with ease. They may be small, but the impact isn't. The Energy of the Brand Experience ## Internal campaigns and creative assets Get your message across and make it shine. Recognition programs, awareness campaigns, or any internal communications you need to land deserve to look strong, sound clear, and feel on brand. We help HR and Internal Comms teams bring ideas to life in ways that get seen, shared, and talked about. ![Internal campaign page with branded content blocks, visuals, and communication elements](https://octily.com/assets/brand-internal-campaigns-BdEpMuEq.webp) ### Break in Case of Off-Brand Templates, visuals, slides, and ready-to-use materials. All designed to help Internal Comms and HR teams share updates that look like they came from the brand team. It's simple, flexible, and easy to roll out. Whether it's a one-off update or part of a longer campaign, the visuals hold up. Designed for comms. Approved by brand. ### Go Big or Go Home For the moments when you want to go all in. The big reveal. The full story. A campaign that wows. We help shape the message, the tone, the visuals, the video, and the rollout so it all works together and hits with impact. If it's going to be big, it should look like it. Design, culture, and communication coming together ## The only limit is your imagination We’ve helped clients across industries turn their HR platforms and internal communication into branded experiences their teams actually enjoy using. Each project looks different, but the goal is always the same – make it easier for people to recognize, connect, and engage. ![Raiffeisenverband platform with Raffi character design and branded learning experience](https://octily.com/assets/raiffeisenverband-welcome-page-tH10QaWR.webp)Raiffeisenverband ![OlyBet welcome page and mobile version with consistent brand styling](https://octily.com/assets/olybet-welcome-page-BCgE_VCj.webp)OlyBet ![DKV Mobility welcome page with branded layout and navigation](https://octily.com/assets/dkv-welcome-page-DyCdSIGt.webp)DKV Mobility ![Electrolux manager hub with structured content and mobile responsive design](https://octily.com/assets/electrolux-welcome-page-DwiMPAO4.webp)Electrolux Some things just make sense together ## Popular starting points There's more than one way to bring your brand to life internally. Whether you're updating one page or planning a full campaign, these setups give you flexible ways to start and grow from there. ### Brand Essentials A branded foundation for your HR platform and communication channels. - Welcome Page design - One branded internal page - Visual styling guide - Header or banner design - Icon set [Get in Touch](https://octily.com/get-in-touch/?topic=brand-identity) POPULAR ### Asset Package Templates and toolkits your team will actually use. - Campaign templates - Article and message templates - Newsletter headers and banners - Presentation templates - Shareable files (Figma, Canva, or PPT) - Tone of voice guide or writing kit - Intro and outro video elements - Visual reference for photography style and tone [Get in Touch](https://octily.com/get-in-touch/?topic=brand-identity) ### Make it a Moment For launches or campaigns that need to stand out. - Creative concept and messaging support - Campaign visual identity - Campaign page or hub - Short video - Copywriting for headlines and taglines - Internal launch plan - Templates for follow-up comms [Get in Touch](https://octily.com/get-in-touch/?topic=brand-identity) Frequently asked questions ## A few things we get asked a lot Do you only work with Cornerstone or also other HR platforms? Can you customize our Cornerstone platform to match our brand? Can we start small and build over time? Do we need to have everything planned before reaching out? Can we combine different elements or starting points? Do you offer ongoing support? Can you help with content and copywriting, not just design? What kind of teams do you usually work with? How long does a typical project take? What happens after we reach out? Ready to make your platform feel like your brand ## Let’s bring it all together You’ve seen what’s possible. Now it’s about shaping it around your team, your platform, and your goals. Whether you’re starting with one page or planning something bigger, we’ll help you turn your ideas into something people recognize, use, and come back to. [Get in Touch](https://octily.com/get-in-touch/?topic=brand-identity) Add to Wishlist ![Octi character inviting users to explore brand identity customization](https://octily.com/assets/octi-anna-cta-CWR1SPMB.webp) > “Working with Octily, we transformed the pages from Cornerstone into our very distinct DPDHL-brand look and feel. The result has been a vast difference in employee acceptance.” Placeholder Name Placeholder job title Placeholder company > “Sometimes, our clients have requirements which go beyond the standard of our solution. In those cases, Octily helps us to make the impossible… possible.” ![Thorsten Rusch](https://ebnnmeydktscnefergjm.supabase.co/storage/v1/render/image/public/insights-images/testimonials/thorsten-rusch.jpg?width=160&quality=70&resize=contain) Thorsten Rusch Director Solution Consulting – DACH, Nordics & Eastern Europe Cornerstone OnDemand ![Octily Content Editor (OCE)](https://octily.com/assets/octily-content-editor-DWKOFO7u.webp) PRODUCTS ### Octily Content Editor (OCE) Build custom pages, manage content, and add features across onboarding, learning, and daily use. Designed for Cornerstone Galaxy, CSX, Saba Cloud, EdCast and similar HR platforms. Explore More ![Career Site Template](https://octily.com/assets/career-site-template-9dbXoNMB.webp) PRODUCTS ### Career Site Template Most career sites are hard to update, which means they stay outdated longer than they should. The Career Site Template helps you improve your Cornerstone career site directly. Adjust layouts, content, and branding in real time and keep everything aligned without rebuilding your site. Explore More ![Character Design](https://octily.com/assets/character-design-three-raffis-BvTE2NW6.webp) CUSTOMIZATION ### Character Design Your organization has a unique voice, and your HR platform, communications, and materials should reflect it. Character design goes beyond visuals. It shapes the personality behind every interaction, making digital experiences more engaging and memorable. Whether it’s avatars, mascots, or UI illustrations, we bring storytelling and visual identity together to enhance your platform. Explore More ![Eight arms. One brain. Why we built octo.taxi](https://ebnnmeydktscnefergjm.supabase.co/storage/v1/render/image/public/insights-images/why-we-built-octo-taxi-cover.jpg?width=1280&quality=70&resize=contain) Octopinions ### Eight arms. One brain. Why we built octo.taxi An octopus keeps about two thirds of its neurons in its arms. After ten years of building on Cornerstone, that turned out to be the best description we have of HR data – and of why we built octo.taxi. Explore More