Brand Identity Across Every Employee Experience
Brand your Cornerstone platform and HR pages so they feel like your company. The way it looks. The way it sounds. The way it feels. That should carry through every interaction, helping employees engage more naturally and move through tasks with less friction. Across layouts, content, colors, and structure, everything feels consistent and easy to recognize across Cornerstone Galaxy and similar HR platforms.
Listen to the summary0:00 / 1:34“We love working closely with you to create designs that bring your brand to life across your entire platform.”
Something feels off, even if everything works.
When your platform doesn't fully reflect your brand
Most HR platforms work, but they don't feel like your company. Pages look different, content styles vary, and the overall journey feels less consistent than it could be. Employees don't recognize your brand in the experience.
When layouts, content, and structure match your style guide, everything feels familiar. It's not about adding more. It's about making everything work together.
The impact of a platform that reflects your brand
Faster onboarding.
New hires connect from day one
Higher daily engagement.
Intuitive tasks employees recognize
More training completed.
Learning feels familiar, not forced
Stronger culture.
Your values show up across the platform
Better productivity.
Streamlined processes employees trust
OlyBet case study
From Information Hub to Engagement Platform
OlyBet transformed their Cornerstone platform into a branded experience that people actually use.
Increase in sign-ins over just a few months
Kairit Rebane
Group Partner Performance and Development
OlyBet Group
Voice, visuals, and experience working together
Layers of the brand experience
Brand customization in Cornerstone shows up in more than one way. In how things are structured. In how they look. In how people move through the experience. Across platforms like Cornerstone Galaxy, CSX, Saba Cloud, or EdCast, these layers come together across pages, content, and interactions. When everything works together, the experience feels clear, familiar, and easy to use.
The Foundation of the Brand Experience
Branded Platform Pages and Interfaces
A consistent brand experience starts with the platforms your team uses every day. Pages like learner homes, onboarding flows, and custom pages are where your brand becomes visible. Not just functional, but familiar.
Across platforms like Cornerstone Galaxy, CSX, Saba Cloud, EdCast, or custom setups, the experience becomes clear, connected, and easy to move through.
These pages can be managed and updated over time using the Octily Content Editor.
Everything Points in the Right Direction
Clear structure and thoughtful layout make it easier to get things done. Familiar patterns and intuitive flow help employees move through the platform without hesitation. No detours. Everything is where it should be. Including your brand.
Looks Familiar
The interface feels like a natural extension of your brand. Layouts, widgets, and workflows reflect your colors, typography, and design elements, making the experience feel more connected and intentional. The details may be subtle, but the impact is immediate.
The Personality of the Brand Experience
Character Design and Illustration Style
Brand identity comes to life through the details. Illustration styles, character design, and custom icon systems make your internal experience more engaging, expressive, and aligned.
These visual layers support a consistent tone across platforms, tools, communications, and everyday interactions.
This is often part of larger creative work, from illustrations to full visual systems.
Add a Little Character
Custom-designed characters give your brand a presence people remember. They add personality to learning content, internal campaigns, and everyday moments. Over time, they become familiar faces your team connects with.
Sometimes with a smile. Sometimes with a cape.
Drawing Things Together
Branded visuals bring clarity to content and structure to interfaces. Illustration styles and icon libraries stay consistent across platforms and touchpoints.
Built for clarity. Remembered for style.
The Pulse of the Brand Experience
Video and Motion Content
Motion cuts through noise, adds emotion, and sets the tone before a single word is read. Video captures attention fast, making it ideal for a CEO welcome message, an internal campaign launch, or sharing key updates.
Let your brand speak with pace, presence, and personality.
Cut to the Message
Video helps people connect faster. It adds personality to communications, rhythm to training, and focus to ideas that need to land.
From the first frame to the final cut, every decision shapes the impact of the message. A well-timed video can replace a full paragraph and do it better.
The screen fades. The message doesn't.
Like to Move It, Move It
Micro animations are the small movements that guide the eye. A pulsing button. A smooth page build. A subtle icon shift that points you in the right direction.
These moments draw focus where it matters, then get out of the way. They help people focus, take action, and move through the experience with ease.
They may be small, but the impact isn't.
The Energy of the Brand Experience
Internal Campaigns and Creative Assets
Get your message across and make it shine. Recognition programs, awareness campaigns, or any internal communications you need to land deserve to look strong, sound clear, and feel on brand. We help HR and Internal Comms teams bring ideas to life in ways that get seen, shared, and talked about.
Break in Case of Off-Brand
Templates, visuals, slides, and ready-to-use materials. All designed to help Internal Comms and HR teams share updates that look like they came from the brand team. It's simple, flexible, and easy to roll out. Whether it's a one-off update or part of a longer campaign, the visuals hold up.
Designed for comms. Approved by brand.
Go Big or Go Home
For the moments when you want to go all in. The big reveal. The full story. A campaign that wows. We help shape the message, the tone, the visuals, the video, and the rollout so it all works together and hits with impact.
If it's going to be big, it should look like it.
Design, culture, and communication coming together
The only limit is your imagination
We’ve helped clients across industries turn their HR platforms and internal communication into branded experiences their teams actually enjoy using. Each project looks different, but the goal is always the same – make it easier for people to recognize, connect, and engage.
Raiffeisenverband
OlyBet
DKV Mobility
ElectroluxSome things just make sense together
Popular starting points
There's more than one way to bring your brand to life internally. Whether you're updating one page or planning a full campaign, these setups give you flexible ways to start and grow from there.
Brand Essentials
A branded foundation for your HR platform and communication channels.
- Welcome Page design
- One branded internal page
- Visual styling guide
- Header or banner design
- Icon set
Asset Package
Templates and toolkits your team will actually use.
- Campaign templates
- Article and message templates
- Newsletter headers and banners
- Presentation templates
- Shareable files (Figma, Canva, or PPT)
- Tone of voice guide or writing kit
- Intro and outro video elements
- Visual reference for photography style and tone
Make it a Moment
For launches or campaigns that need to stand out.
- Creative concept and messaging support
- Campaign visual identity
- Campaign page or hub
- Short video
- Copywriting for headlines and taglines
- Internal launch plan
- Templates for follow-up comms
Questions that usually come up
Frequently Asked Questions
Ready to make your platform feel like your brand
Let’s bring it all together
You’ve seen what’s possible. Now it’s about shaping it around your team, your platform, and your goals. Whether you’re starting with one page or planning something bigger, we’ll help you turn your ideas into something people recognize, use, and come back to.
“Working with Octily exceeded our expectations. Every bold idea we had, Octily pushed it further and brought it to life. When you have the right people and mindset, everything is possible.”
Kairit Rebane
Group Partner, Performance & Development
OlyBet Group
Octily Content Editor (OCE)
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Career Site Template
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Character Design
Your organization has a unique voice, and your HR platform, communications, and materials should reflect it. Character design goes beyond visuals. It shapes the personality behind every interaction, making digital experiences more engaging and memorable. Whether it’s avatars, mascots, or UI illustrations, we bring storytelling and visual identity together to enhance your platform.
Recap March 2026: Mighty MicroApp Month
One task. One moment. One app. A look back at March – MicroApps inside Cornerstone, smarter scheduling in OCE, and clearer touchpoints that cut through decision overload.