Octily
A hot take. A field study. And maybe… a funeral invitation.
I just had a lightbulb moment after reading Justin’s post on LinkedIn’s B2B creator boom.
He nailed it: B2B content is looking a lot more like TikTok and Instagram these days – raw, human, creator-first.
And I couldn’t stop thinking about it:
“People don’t want to buy from faceless logos anymore.”
Right afterwards, I started noticing something weird in my own scrolling behavior.
When I saw a post in corporate colors – I just… scrolled away. Instantly.
But when I saw a selfie, a behind-the-scenes snap of “the process,” failure, or an unfiltered insight from someone with a story to tell – I paused. I read.
The checklist in my head… Does Nike have a brand color? Apple? Any YouTube creator you follow?
Sure, they have a logo (which too goes away more and more).
But no, they don’t rely on a rigid color palette. They rely on vibe, story, and a recognizable tone of voice.
Signature style? Yes. Strict color usage? Meh.
Our field study (and hot take): We’re about to witness the Death of Corporate Colors. Very soon.
Why? Because personality, not polish, is what makes people pause these days.
And brand is no longer a guideline document – it’s the people who post.
Your Head of L&D, your Internal Comms lead, your HRBP in Brazil, and Tom from Accounting – they are your brand now.
Your turn: Are corporate colors still relevant in 2025 and beyond? And what does this mean for internal marketing and communication?
And most importantly: Do we need to say goodbye to our lovely dash of vibrant green?
Let’s Redefine the Rulebook
Branding is changing, and so is the way teams communicate.
If you’re rethinking how your organization shows up (internally or externally), we’d love to hear your thoughts.
Got a challenge?
Or just want to debate whether corporate colors still matter?
Get in touch, send an email, or book a meeting. We would love to explore what we can create together.
