--- title: "The Death of Corporate Colors?" source: https://octily.com/insights/the-death-of-corporate-colors/ description: "Are corporate colors still relevant? Explore why personality is beating polish and what this shift means for internal communication." --- # The Death of Corporate Colors? ![Susan Smit](https://ebnnmeydktscnefergjm.supabase.co/storage/v1/render/image/public/client-logos/team/susan-smit-new.png?width=168&quality=70&resize=contain) Written by Susan Smit Publication date July 29, 2025 Categories Insights Octopinions Reading time 1 min read ## A hot take. A field study. And maybe… a funeral invitation. I just had a lightbulb moment after reading [Justin’s post (opens in a new tab)](https://lnkd.in/dtmhDQcw) on LinkedIn’s B2B creator boom. He nailed it: **B2B content is looking a lot more like TikTok and Instagram these days – raw, human, creator-first.** And I couldn’t stop thinking about it: “People don’t want to buy from faceless logos anymore.” Right afterwards, I started noticing something weird in my own scrolling behavior. When I saw a post in corporate colors – I just… scrolled away. Instantly. But when I saw a selfie, a behind-the-scenes snap of “the process,” failure, or an unfiltered insight from someone with a story to tell – I paused. I read. **The checklist in my head…** Does Nike have a brand color? Apple? Any YouTube creator you follow? Sure, they have a logo (which too goes away more and more). But no, they don’t rely on a rigid color palette. They rely on vibe, story, and a recognizable tone of voice. Signature style? Yes. Strict color usage? Meh. **Our field study (and hot take):** We’re about to witness the Death of Corporate Colors. Very soon. **Why?** Because personality, not polish, is what makes people pause these days. And brand is no longer a guideline document – it’s the people who post. Your Head of L&D, your Internal Comms lead, your HRBP in Brazil, and Tom from Accounting – they are your brand now. **Your turn:** Are corporate colors still relevant in 2025 and beyond? And what does this mean for internal marketing and communication? And most importantly: Do we need to say goodbye to our lovely dash of vibrant green? #### Let’s redefine the rulebook Branding is changing, and so is the way teams communicate. If you’re rethinking how your organization shows up (internally or externally), we’d love to hear your thoughts. Got a challenge? Or just want to debate whether corporate colors still matter? [Get in touch](https://octily.com/get-in-touch/), [send an email](mailto:octily@octily.com?subject=Let%27s%20build%20something%20amazing%20together), or [book a meeting](https://octily.com/meet). We would love to explore what we can create together. ![Susan Smit](https://ebnnmeydktscnefergjm.supabase.co/storage/v1/render/image/public/client-logos/team/susan-smit-new.png?width=168&quality=70&resize=contain) Written by Susan Smit July 29, 2025 Get notified about new articles Your browser asks for permission first. Delivery via OneSignal, details in our [Privacy Policy](https://octily.com/privacy-policy/#push-notifications). [Customization ### Brand Identity Bring your corporate identity to life with fully branded learning experiences that feel like your own. Explore More](https://octily.com/customization/brand-identity/) [Customization ### Internal Communication Transform your platform into a communication hub with custom news feeds, announcements, and updates. Explore More](https://octily.com/customization/internal-communication/) [Creative ### Creative Services Video production, photography, branding, design, content, and development services for HR tech. Explore More](https://octily.com/creative/) [Customization ### Learning & Skills Improve skill development with beautifully designed learning paths and competency frameworks. Explore More](https://octily.com/customization/learning-skills/) ## Nice to meet you! Want to learn more about what we do? Let’s start a conversation. [Get in Touch](https://octily.com/get-in-touch/) [Book a Meeting](https://octily.com/meet)